It's pretty straightforward, actually.
- Assemble Your Team. Your choice of team members is of paramount importance, as their individual personalities, attitudes, and backgrounds will collectively determine how well you are able to perceive and communicate with the spirit world. Your team must be small in number (no more than four or five) so as not to intimidate any ghosts that you may encounter -- remember, they're dead, and reminding them of this can be quite frightening. Generally speaking, the more dejected and/or morose your team members are -- black t-shirts, black jeans, and dyed hair (preferably black) are all pluses -- the more approachable the spirits will find them.
- Choose a Leader. Your team leader should have a strong, determined personality, but should also be vulnerable enough to scream like a little girl when the paranormal activity ratchets itself up a notch. (A testosteroney, unmarried man in his mid-to-late 20s with a triangular, barrel-chested build and a tiny head is ideal.) More importantly, the leader must have had a previous personal encounter with the supernatural (preferably during a vaguely-alluded-to troubled childhood), so that he or she has sufficient credibility to outsiders (i.e., greater than none).
- Choose a Bitch. One of your team members should be designated as the Bitch. The Bitch is employed (sometimes unwittingly) as bait to lure malevolent spirits into doing harm. Oftentimes, the Bitch finds him or herself locked alone in a morgue, left behind in an attic, or in possession of some kind of attire or object likely to offend the spirits. Be sure to select the most paranoid and/or insecure team member as the Bitch.
- Introduce Yourselves. Your team should introduce itself by having the leader complete the following sentences: "My name is ___________. I never used to believe in ghosts until _______________. Since then, I've been on a mission to capture what I saw on video, along with my trusted teammates _________, _______, and ________. Together, we are _______________."
- Choose a Location. There are many theories as to what circumstances lead to hauntings, and how to avoid them. In the end, you have to rely on word-of-mouth and your instincts to select a suitable location to investigate. This can be an exhausting and time-consuming process, but fear not: should you run short on leads, you can always fall back onto one of the following options. (1) Return to a location you've visited previously, citing unqualified accounts of "people" hearing disembodied voices speak your name. (2) Investigate a type of place that no one would ever think of as being haunted, such as an aircraft carrier, telephone booth, or furniture store. (3) Sit around and jovially recount investigations of yore while cracking inside jokes.
- Bring Lots of Gadgets. Your team should carry a wide-ranging variety of equipment to help you undertake and document your investigation of the paranormal. Night-vision cameras and digital audio-recorders should be a staple for each team member. Other must-have devices include sensors that detect changes in temperature and electromagnetic fields; ideally, they should be highly fault-prone and subject to report wild fluctuations in their readings, since these behaviors can easily be attributed to spirit intervention. But more importantly, your team must have at least one gadget that no one else has, no matter how ridiculous or implausible it is. Examples include: (1) A text-to-speech engine that periodically utters a word or phrase hand-picked by supernatural presences. (2) A white-noise machine attached to an auto-tuner, through which spirits can somehow communicate (with perfect pitch).
- Ascribe Things to Stuff. Throughout the course of your investigation, your team will be faced with a never-ending stream of ambiguous data and evidence. Make sure that you highlight and thoroughly analyze the information that can easily support the case for paranormal activity, and quickly disregard the information that cannot. For example, the grainy video that your night-vision cameras capture will frequently feature oversized dust particles and light anomalies; if these phenomena can be wrapped seamlessly into a narrative of unexplained chills and/or demonic possession, do not hesitate to do so. Likewise, your digital audio-recorders will be capturing hours of white noise. Whenever this white noise appears to form a semi-intelligible word (and they will be almost exclusively monosyllabic), be sure to interpret it liberally in your documentation -- e.g., "Rssssshhh" can easily be heard as "Get out, now!" Finally, whenever any of your team members feels cold, disoriented, or otherwise ill after hours in a pitch-black state of sensory deprivation, be sure to film their discomfort up-close while declaring that their "energy is being drained" and/or that they are possessed.
- Contact the Travel Channel, A&E, Biography, the History Channel, and National Geographic. Although it's unclear as to what paranormal phenomena have to do with world travel, pop culture, famous people, historical events, or moribund sub-Saharan tribal cultures, these media outlets will show a great deal of interest in your team's work. Be sure to take advantage of this interest to secure sustainable financial backing.
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